Pfizer - Arthritis.com
Website, Banner Ads
Art Direction, Design
Arthritis.com is a consumer awareness piece intended teach patients about arthritis, empower them to ask about treatment options, and gather patient informations.
The challenge was to maintain an unbranded appearance while still leading patients into the Xeljanz conversion funnel.
As supporting Art Director for this tactic, I developed designs based on wireframes, presented ideas to the client, assisted with QA and feedback, and designed supporting materials such as emails and website banners.
The primary way to drive visitors to the site is through banners, emails, and social media content. As supporting Art Director, I concepted and designed multiple web banners to increase general awareness.